At heart, Yoga Jeans has one simple goal: to make women of all ages, body shapes and walks of life feel confident, beautiful and sexy. After studying women's natural curves and body movements, designers deconstructed traditional denim patterns and fabrics and remade them as a new pair of jeans so comfortable and flexible that a woman could actually practice yoga in them. That's how yoga jeans were born. While most quality fashion goods are produced in China, East Asia and South America, Yoga Jeans believes strongly in local production and social conscience. They've strived against all odds and despite industry standards to adhere to their principles. All of their denim is 100% handcrafted at the Yoga Jeans production facility in Quebec, Canada.